Project Details
Company Name: fuzion
Goal: To educate people on alternative options to western medicine by providing comparative solutions to everyday ailments, and to sell natural, essential oil remedies.
Target Audience: 25-45 year old women; mothers; single women; heath conscious; desire to be health conscious.
Distribution Channels: Website, Product line/Packaging, Point of Purchase display, Animated advertisement.
Distribution Channels: Website, Product line/Packaging, Point of Purchase display, Animated advertisement.
Project Deliverables: fuzion is a company that provides comparative information on natural, physical, and pharmaceutical remedies for everyday ailments, and sells a proprietary line of natural remedies in the form of essential oils.
Design Outcomes: Company, Name, Logo; Product line/packaging; Website; and an animated advertisement that can live on the website and on youtube.
Brand System
The essential oils line addresses ten common ailments with proprietary blended oils, and instructions on how to use them. Since the bottles are small, we developed a label and hanging tag combination to allow more room for content. The brand system consists of a color-coded, icon-based identity. Each remedy has a front-wrapping label, a top label, and a hanging tag with four panels of information.
The secondary brand elements for the essential oil packages are a color-coded icon system by which the "fused" elements denote how many oils have been mixed to produce each specific remedy.
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