Cleft of Rehoboth (CLORE) is an interior design firm. The company majors in interior decorations, house and office furnishings. The goal of this design was to develop and identity that represented the company's values and ideals.
Rehoboth in the Bible was referred to as a place of enlargement and flourishing. A place of comfort and repose.
ENLARGEMENT - Blossom, Bloom, Sprout
FLOURISHING - Ornament, Decoration
The symbol of the logo represents the inflorescence of a flower (bloom). There's a feeling of joy and tranquility associated with that.
The choice of colors GREEN and CHOCOLATE BROWN was based on the client's specifications.
Green is life...
Brown represents the earth from which all resources that makes life comfortable are obtained.
Brown represents the earth from which all resources that makes life comfortable are obtained.
CREDITS
Art Direction : Kayode Olowu and Okunade Hammed