Ministry of Public Health Qatar
Public Health Strategy
Public Health Strategy
Powerful Imagery
We conducted professional photo-sessions, capturing subject relevant and authentic moments. We used lots of those exclusive lifestyle photographs in our communication for the Qatari public to relate easily.
Economy of Language
The large content drove us to think differently. The client collaborated on making the text less academical, and we encouraged brevity, which turned the technical report to easy reading. It was especially this effort that helped all activities to be received well and by many.
Functional Design
We set a distinctive art direction for the strategy and all communication linked to it. Unified the design styles for similar portions of the chapters, which helped us to restructure the content to allow frequent pauses.
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We did it with slight differences for print and online versions, understanding the unique experiences of both mediums. For instance, we applied a modern blog style user experience for the online version, to suit an easy navigation on any device.
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The print version was a combination of a lifestyle magazine and a university annual, which conveyed both approachability and the seriousness at the same time. So that, it was easy for the reader to find information and refer to its sections.
The Survey
To align with the wants, needs, and hopes of the people of Qatar, MOPH has invited every individual in Qatar to review the strategy and complete the country’s biggest health survey – so people could tell how they felt about public health issues in Qatar. The gateway to the online survey was the PHS website that we designed and developed.
MOPH launched the PHS Consultation Survey with an event, which has held keynote presentations, a panel discussion, and an exhibition stand where more than 3 thousand healthcare delegates and invitees from partner stakeholders and students attended.
Social Media
Following the launch, we ran a paid social media campaign for four weeks to boost participation and create awareness. To that date, the client has been active on Twitter and Facebook; consequently, those were the only two channels we had to use.
Results
During the campaign period (May/8/2017 - June/4/2017) we have generated 4.9 Mill Impressions and 68k clicks Twitter and Facebook combined. In the first-week people showed a keen interest in the survey, which resulted in an exceptional 37% Conversion Rate. The participation gradually decreased however generated about 15 thousand participants.
Credits:
Creative Director: Dinç Uvendire
Wunderman Qatar & Dubai, Tattoo
Creative Director: Dinç Uvendire
Wunderman Qatar & Dubai, Tattoo
My Role:
User Experience/Interface Designer,
Graphic Designer, Wordpress Content Editor
Thank You